By Android Authority Mobile apps are potentially a big threat to Google's hegemony over the online world. How is Google combating the threat that we'll bypass it by using apps to engage directly with competitors?
Google is trying to get inside apps – how and why
The mobile revolution would never have happened without apps. Android ensured that Google was central to the smartphone trend, but mobile apps actually represent a serious threat to its dominance. As people increasingly turn directly to apps to access the Internet, they aren't using Google's search…